To mark 25 eventful and pioneering years of operations in Indonesia, we worked with Thiess to create a coffee table book that would tell the story of their work in the country, their successes, challenges, and the colourful personalities that made it all happen.

We implemented all aspects of the creative process, from structural development to research, copywriting, editing, photography, design, layout and production.

In addition, with our design partner R+R, we created a new 25-year logo to commemorate the anniversary, as well as a local adaptation of their new international logo. We looked at the history of the company’s engagement with Indonesia and took a modern approach to a traditional Indonesian motif in order to create a distinctive identity that would represent the Indonesian side of the business.